LA Fitness Opens $5.7 Million Signature Club in Memphis

LA Fitness, Irvine Calif., announced the opening of a new 45,000-square-foot club in Memphis, Tenn.

The club opened for workouts on Oct. 5 and is scheduled to host a grand opening event on Nov. 12.

The building, which formerly housed a 24 Hour Fitness club, has undergone a complete renovation to the tune of $5.7 million that includes the installation of all new equipment.

Crunch Announces New Club in South Carolina

Crunch, New York, announced a new 23,000-square-foot franchise club in Columbia, S.C.

"I have been in the industry for over 20 years and I have done my research. I have never been as excited about a brand as I am with Crunch," owner Bill Robinson said. "I am passionate about fitness and even more thrilled to be part of this growing company."

The Columbia location is expected to open early next year. Robinson also is securing development rights and actively seeking sites for more Crunch locations in South Carolina and Tennessee.

Gold’s Gym Partners with Weldon Owen to Publish Book

Gold's Gym, Dallas, announced a partnership with adult lifestyle publisher Weldon Owen to release a fitness guide titled, "The Total Fitness Manual: Transform Your Body in 12 Weeks."

According to a Gold's Gym press release, the book will be a "definitive guide to fitness, strength training and nutrition." 

"We are very excited about the book we have created with Weldon Owen," said Michael Cobb, chief marketing officer of Gold's Gym. "Not many publishers rival their years of experience and could better introduce Gold's Gym in this new arena. For years, the Gold's Gym Challenge has resulted in inspiring stories of physical and mental transformation. This book further reinforces our commitment to helping people realize their true strength and achieve their fitness goals."

The book, retailing for $29, is set to launch in December.

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