At the end of an hour-long second quarter conference call with stock market analysts last month, Planet Fitness CEO Chris Rondeau was asked about the company’s involvement with the TV show “The Biggest Loser,” of which it is the official gym sponsor.
The Seeking Alpha transcript of the call was unclear as to what Rondeau said. Listening back on the call, Rondeau said he was not sure if the show would be picked up for another season, but if it does, the company will continue its association.
“We’re still in for it, but NBC hasn’t picked it up yet,” Rondeau said on the call. “Whether (the show’s producers) are shopping it to other networks or not, we don’t really know.”
TV networks just kicked off the start of the fall schedule, and “The Biggest Loser” is not on it. However, a season of the show can start any time of the year.
It will be interesting to see if “The Biggest Loser” does indeed return, especially after allegations surfaced in May that contestants were drugged to lose weight, leading to an investigation by the Los Angeles County Sheriff’s Department. Producers of the show said the allegations “are without merit and false.”
In a recent request from iClubs, a Planet Fitness spokesperson had no update on the show’s future. The show’s website still has highlight videos from Season 17 that concluded in February.
“The Biggest Loser” debuted on NBC in 2004. Planet Fitness became the national gym sponsor in 2011, taking over for 24 Hour Fitness, which sponsored the show for nine seasons.